~/blog

• Why your outbound is dragging down your transactional stream

  A guest post from the Mailapult team on why outbound sales programs and transactional email need to be separated, and how the separation is implemented in practice.

• What deliverability actually depends on

  A practitioner view of what moves inbox placement, what does not, and how to invest the limited attention an in-house team can spare on the topic.

• When to outsource your email infrastructure

  A practical decision framework for product and ops teams trying to decide whether to keep running their own email stack or hand it to a team that does this for a living.